2025

Coco Blue Website

A long-running, founder-led e-commerce build that started in December 2024 and grew into a full platform across storefront and backend operations.

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I spent two months of my December 2024 holiday building the first version of the Coco Blue platform — and I've kept building on it ever since. It's grown into a genuinely full-scale project, and I'm proud of that.

Coco Blue needed more than a storefront. The goal was to create a platform that could handle branded product discovery, ordering, and day-to-day management workflows without constant technical overhead.

Core outcomes

  • Introduced a structured product browsing and checkout flow.
  • Created backend APIs for inventory and order workflows.
  • Improved trust signals with stronger product and policy presentation.
Coco Blue hero section
Coco Blue hero section presenting the brand and primary shopping journey.
Coco Blue necklaces catalog page
Necklaces catalog page focused on clean product browsing and mobile-first shopping.
Coco Blue backend categories management dashboard
Categories management interface in the backend dashboard.

What comes next

I have since transitioned Coco Blue's entire backend system to my multi-tenant platform, Puddle, which serves South African businesses with stronger custom tooling and analytics built for the South African market. Check it out at puddle.co.za.