Ticket Brew was built for an organiser who wanted elegant digital tickets, branded event pages, and a checkout flow people would actually finish on mobile. The company is newly founded and gearing up for launch, focused on practical tools for South African events.
What the product is built around
- Pricing control from 0% to 100%, so organisers choose how checkout fees are split with buyers.
- Branded event pages that reflect the event identity instead of generic marketplace templates.
- Mobile-first checkout and WhatsApp ticket delivery for paid orders.
- Fast door scanning, promoter tracking, and local South African payouts.
Current stage
Ticket Brew is mid-launch. Right now the focus is polishing onboarding, validating early organiser workflows, and keeping things reliable as the first wave of events goes live.
Why this case study matters
- It shows how a real organiser pain point became a focused product brief.
- It demonstrates a clear differentiation strategy against fixed-fee incumbents.
- It documents early company-building decisions while transitioning from build mode to launch.